Marketing vocabulary in French
Marketing vocabulary in French
Marketing players in French
To get to grips with the world of marketing in French, it's first important to be able to identify its players, both inside and outside the company.
| English | French |
|---|---|
| Product manager | Chef de produit |
| Distribution manager | Responsable de la distribution |
| Dealer | Revendeur |
| Marketing manager | Responsable marketing |
| Competitor | Concurrent |
| Marketing assistant | Assistant marketing |
| Brand manager | Chef de marque |
| Customer | Client |
| Marketer | Responsable de la commercialisation |
| Public relations officer | Chargé de relations publiques |
| Middleman | Intermédiaire |
| Communication manager | Responsable de la communication |
| Web developer | Développeur web |
| SEO Manager | Responsable SEO |
French marketing vocabulary: le produit
Marketing know-how also involves mastering the vocabulary surrounding the product you want to sell. Here are a few examples.
| English | French |
|---|---|
| Goods | Produits |
| Item | Article |
| Life cycle | Cycle de vie |
| Label | Étiquette |
| Range | Gamme |
| Mall | Centre commercial |
| Packaging | Emballage |
| Sample | Echantillon |
| Sign | Enseigne |
| Shortage | Pénurie |
| Gift | Cadeau |
| Launching | Lancement |
| Downscale | Bas de gamme |
| Faulty | Défectueux |
| Upscale | Haut de gamme |
Advertising and webmarketing in French
Advertising and webmarketing are fundamental tools for reaching customers, both on the street and on the Internet. So it's important to know the vocabulary of the marketing tools used in living spaces, as well as on the web and social networks.
| English | French |
|---|---|
| Advertising | Publicité |
| Comparative advertising | Publicité comparative |
| Deceptive / Misleading advertising | Publicité mensongère |
| Banner | Bannière web |
| Commercial-free / Ad-free | Sans publicité |
| Junk mail | Courrier publicitaire |
| Sponsored ad | Annonce sponsorisée |
| End display | Tête de gondole |
| Advertising blitz | Matraquage publicitaire |
| Hard sell tactics | Stratégie de vente agressive |
| Mobile marketing | Marketing sur mobiles |
| Point of sale advertising | Publicité sur le lieu de vente |
| Newsletter | Lettre d’information |
| Leaflet | Prospectus |
| Keyword | Mot-clé |
| Social media | Réseaux sociaux |
| Advertising media | Support publicitaire |
| Display | Publicité web graphique |
| Hype | Battage publicitaire |
| Advertisers’ strategies | Stratégies publicitaires |
| Folder | Dépliant |
| Mail shot | Publipostage |
| Blurb | Texte de présentation |
| Marketing stunt | Coup marketing |
| Catchy | Accrocheur |
Marketing and the French market
Marketing is a 360 discipline, which is carried out both digitally and in the field. As such, mastering the vocabulary of marketing and the market is essential to understanding the ins and outs of marketing.
| English | French |
|---|---|
| Short stockage | Rupture de stock |
| Shortage | Pénurie |
| Mall | Centre commercial |
| Unsold | Invendu |
| Shelf | Rayon |
| Supply | Offre |
| Demand | Demande |
| Trial offer | Offre d’essai |
| Loyalty card | Carte de fidélité |
| Voucher | Bon d’achat |
| Mass market | Commercialisation de masse |
| Impulse buying | Achat impulsif |
| Quality price ratio | Rapport qualité/prix |
| Consumer panel | Panel de consommateurs |
| Consumer profile | Profil du consommateur |
| Distribution channels | Moyens de distribution |
| Bargain | Bonne affaire |
| Buy one, get one free | Un acheté, un offert |
| Market | Marché |
| Market leader | leader sur le marché |
| Market share | Part de marché |
| Market intelligence | Veille marketing |
| Market penetration | Implantation du marché |
| Market research | Etude de marché |
| Best seller | Meilleure vente |
| Target market | Marché cible |
| Data | Donnée |
| Tender | Appel d’offre |
| Online purchase | Achat en ligne |
| Price cut | Rabais |
| Cost advantage | Avantage de coût |
| Profit margin | Marge bénéficiaire |
| Niche | Créneau |
| Trend | Tendance |
Marketing verbs in French
Below are a few examples of marketing verbs, essential for defining the actions taken by industry professionals and consumers.
| English | French |
|---|---|
| To bid | Enchérir |
| To unveil | Révéler |
| To advertise | Faire de la publicité |
| To boast | Vanter |
| To expand | Se développer |
| To label | Etiqueter |
| To build brand | Fidéliser les clients |
| To hand out | Distribuer |
| To price | Fixer le prix |
| To poll | Sonder |
| To recall | Retirer de la vente |
| To discount | Faire une réduction |
| To price down | Solder |
| To package | Emballer |
| To produce | Produire |
| To refund | Rembourser |
| To air a commercial | Diffuser un message publicitaire |
| To target a market | Cibler un marché |
| To position | Positionner |
| To supply | Fournir |
| To sponsor | Parrainer |
| To slash prices | Casser les prix |
| To survey | Réaliser une étude |
| To attract | Attirer |
| To exhibit | Exposer |
| To succeed | Avoir du succès |
| To analyse | Analyser |
| To influence | Influencer |
| To induce | Persuader |
| To claim | Prétendre |
| To withdraw | Retirer |
| To deceive | Tromper |
| To appeal to | Plaire à |